There was no other way 

I come from an entrepreneurial background. For as long as I can remember, I have sat front-row watching how running and growing a successful business can deeply impact its founders and everyone involved. I later discovered that this was true not only of my immediate family: entrepreneurship was ‘charged’ in my generational blueprint. 

My family members coming home feeling exhausted, anxious, or even lying awake at night was not uncommon. The message we grew up with was clear: make sure you survive, try not to complain, work hard, always help others, and keep going with your eye on the ball. 

It made sense. They were either born or in the blossom of their lives during World War 2. 

Change the Course

I suppose you could say it’s part of my DNA to come up with an integrated answer for founders who want to experience peace of mind and a ‘grip’ so they can focus on igniting others to grow into their best version of themselves. 

Early on, I knew that founders want to create businesses in which they and others feel like they are glowing instead of feeling drained. But how?

I went on the lookout for answers, and got a Bachelor’s degree in Social Studies, followed by a Masters in Business Psychology.

Meanwhile, I gained valuable experience in committing myself to work in as many different ‘kitchens’ as I could. In basements and in boardrooms, I learned all there is to know about leadership and business operations in corporate, non-profit, governmental, and social enterprise contexts. 

First working with vulnerable kids in crisis, then with maximum security prisoners and psychopaths, I moved on to work as a consultant for CEO’s and Management Teams in corporate businesses.

After I became a mom of two girls, I looked for an inspiring job close to home. In the following five years, I worked as a ‘crisis information management’ program leader during major disasters and events in the number one crisis region in Holland.

Taking a leap of faith, I changed jobs when I was 40 years old and became COO of an international social enterprise operating in Amsterdam and Afrika.

What struck me most in what I had witnessed over the previous 20 years was the enormous waste of amazing human capital, time, information, and money. It was as if the heating was on full blast with the window wide open. I fully understood why founders and people felt drained. Even more so, I knew how they felt coming home. 

At that point I knew I had earned my spurs building many great track records in the companies I had worked with. I felt deep gratitude knowing they provided me the answers I was looking for all this time. That momentum ignited me to start my own business in 2016. 

It’s the blend that makes the taste

My biggest take-away was that most companies were primarily focused either on revenue (the commercial settings) or disproportionate control of the process (the non-profit).

I didn’t actually see one of them focusing on a profitable purpose or valuable profit in all those years. It made me even more hungry to get to the bottom of the problem. 

By reading all I could find about the mind and soul of people and founders, and how to run a Great Business, I learned a lot over the years, and still do. The paramount factor for me is aligning the unique ability of the founder with the creation of an effective business operation, so the founder can focus on igniting those that will one day succeed them. 

How? By making sure the mission in life they want to execute is fully fueled and aligned with their amazing and tangible vision of the near future.

And that’s how it’s been unfolding ever since…

What do my clients want? 

The bottom line is that my clients naturally want to tap into the field where they feel genuinely valuable as a person and leader, while having telescopic focus on the ball.

They don’t want to feel insecure or worried, or be constantly distracted by noise and chatter. They certainly don’t want to have to keep picking up whatever’s fallen off the wagon next. 

They want to feel at ease and have a grip on their operation, so they can focus on helping others grow to their full potential, and come home fulfilled to their loved ones at the end of the day. Maybe they even want to feel free to take a step back from the business when they’re ready, and start a new chapter in life. 

How do I meet their needs?

I make sure they feel valuable and in control by discovering their bigger picture which has manifested in all the details. For this they need to face their inner conflicts. As long as they don’t operate at their full potential, their business won’t either, impacting everyone involved. 

Once they are ready to take off the mask protecting them from suppressed emotions, they can leave their ego at the door.

This is the moment to step it up and take real accountability by crafting a business plan as a true visionary would. Now they own the main ingredient they need to drive their business operation like a flywheel, under its own power.

How is that even possible? Because it’s fully charged by the core of its founder and the team.  

The return? 

• A significant decrease in emotional or mental health issues 
• A business fundament built on vision, spirit, and accountability 
• A clear perspective which activates the process of growing together 
• A visionary framework that makes everyone involved a dedicated owner of their expertise
• The founder and their team share the same visionary field they can tap into at any time, and can even improvise knowing they are well prepared 
• Revenue will go up while sickness, absence, and turnover will decrease
• The attraction rate to work with or buy from the business will rise, since a visionary business is recognized in every detail

Because I keep my eye on the soul of the founder and the ball (the business operation), I cover the big picture. Every little detail is fueled by the founder’s unique ability and core vision.

That’s what defines my value for my clients and how I can assure them of the return of their (intangible) investment. 

Sometimes it’s more than money can buy. 

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